7 Oct

Disclosure: This post was made possible by the Double Duty Divas and I received product but all opinions are 100% my own.

Luvs, the diaper brand that celebrates the humorous – and real-  side of parenthood will be hitting the streets of Brooklyn on Thursday, October 10th and Friday, October 11th, for a super fun program that we would love to share with you and your readers.

As our newest commercial demonstrates, one of the ways many desperate parents are able to help ease their babies back to a solid slumber in the middle in the night is to take them for a ride in a car; but as we know, on the crowded streets of New York City, many folks don’t have their own vehicles. So…how do those parents get their restless little ones back to sleep?

That’s where Luvs is stepping in. On October 10th and 11th, we’ll be providing a Twitter powered taxi-service in the Brooklyn area, to ease the worries of those parents with sleepless tots. Parents with restless little ones can  tweet @Luvs #LullabyLift, between the hours of 6pm-12am,  and we’ll dispatch one of our customized Lullaby Lift taxis, complete with car seats for little ones, to come to the rescue. Our courteous drivers will pick up parents and their babies and take them for a spin so that little ones can get some rest. On their way out, riders will be gifted with new Luvs with Nightlock, with our longest absorbency area ever to help lock wetness away even overnight, to make sure they never struggle with sleepless nights again.

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