Long- time GUESS girl, Gigi Hadid, will be returning as the face of the Spring 2015 GUESS advertising campaign. In a departure from the typical array of gorgeous GUESS models, Gigi was shot solo for the campaign allowing the collection and her natural beauty to be the star.
Directed by Paul Marciano, CEO and Chief Creative Officer for GUESS?, Inc., and shot by photographer, David Bellemere, the campaign features an assortment of images shot against a picture perfect backdrop of a private sunny beach in Malibu, California. Gigi is shown embracing her femininity and sensuality while embodying the care-free spirit of the Spring collection. The strong use of natural light allows the sun to reflect upon Gigi’s radiant skin and tousled beach wave hair creating strong feelings of warmth and seduction. The crystal clear ocean and playful poses against the windswept sand enhance the sensual mood creating an alluring collection of photographs.
“Going on 15 years as a Guess Girl, this may be my favorite campaign yet. The collection is so effortless to wear, and fits perfectly in any summer environment. I couldn’t think of a better place to shoot the campaign then where we did – on the beaches of my hometown in Malibu! So fitting.” – Gigi Hadid