One-hundred years ago, Quaker proved that it’s hip not to be square with the introduction of the now-iconic round Quaker Oats package. A first in the industry, it was just one of many moments in Quaker’s long-standing history of innovation. While the packaging design has since been updated, the round canister can still be found on store shelves today, helping The Quaker Oats Company, a subsidiary of PepsiCo, Inc., deliver more than 350 million pounds of oatmeal and inspire countless cooking and baking oat-casions for consumers each year.
Throughout its 138-year history, Quaker has enjoyed many additional firsts. In 1891, Quaker was the first to feature a recipe on packaging – Oatmeal Bread – and in 1908, introduced the first cookie recipe on a package – Oat Cakes3. Today’s Vanishing Oatmeal Raisin Cookies recipe remains a consumer favorite, celebrating 20 years on the canister in 2015. For those seeking additional recipe inspiration for the upcoming holiday season, Quaker’s online recipe database features oat-spired recipes for all occasions, including festive treats such as Oatmeal Gingerbread Cookies, Christmas Granola and Holiday Cookie Surprises. Bonus: the Quaker Oats canister makes a great vessel for cookie gifting!
As the brand has evolved, so too have consumers’ oat-consumption habits. In 1922, the company introduced Quaker Quick Oats, one of America’s first convenience products, and also a common swap for Quaker Old Fashioned Oats in baking recipes.
In 1966, Quaker Instant Oatmeal debuted to help people keep pace with a busy, on-the-go lifestyle. Quaker Instant Oatmeal expanded from pouches to cup packaging in 2000, making portable eating even easier. In 2015, Quaker’s Quick 3-Minute Steel Cut Oats lineup launched – cutting the traditional cooking time of 30 minutes to three minutes – while providing a hearty texture and rich, nutty taste that consumers craved. That hearty taste and texture make Quaker Steel Cut Oats perfect for savory recipes that add a fresh, festive spin to the holiday dinner table, such as Cranberry Apple and Pecan Oat Salad or Steel Cut Oatmeal with Sweet Corn, Tomato & Pancetta.
For more information about Quaker’s latest innovations and recipe ideas, visit http://www.QuakerOats.com, http://www.Facebook.com/Quaker or follow the brand on Twitter @Quaker.
*GIVEAWAY*
Quaker was kind enough to give one of my readers a Quaker 100th Canister Anniversary Kit which includes:
Heart-Shaped Measuring Spoons – to help add a little love to your holiday baking
· Red Oven Mitt – always handy to have for baking!
· “Baked with love” Baking Tags – the perfect way to package up holiday treats for your friends and family
· Vintage Style Treat Boxes – to make a complete gift package with your baking tags
· Cookie Exchange invitations – to invite your loved ones to be part of the treat gifting!
· Red and White Baker’s Twine Spool – for a decorative gift accent
· A set of four Quaker recipe cards for holiday baking inspiration
· A variety of Quaker products to stock your pantry for holiday baking
To enter answer this question: What do you enjoy baking with Quaker? Comment below. I love making Oatmeal Raisin cookies.
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(Custom throw back Quaker Oats canister not included in giveaway)
Winner will be announced 11/30. Giveaway ends 11/29 at 11:59pm
Disclosure: I am a Quaker Q Crew blogger ambassador and I was given products to review. Opinions are mine 100% as always. Five Little Words is not responsible for sending out prize.